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| NURSES |
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The design of Day & Night Nurse pack and blister had to clearly communicate that there were both types of capsules in the pack offering, 24hr relief of cold flu symptoms The product is pharmacy only and is sold behind the counter so shelf standout had to be strong. This product has helped contribute to an increase in value share of the cold flu market for the brand from 7.4% to 7.9%* since launch.
*IRI Consumer Sales, all outlets '03 Vs. '02 |
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| WHAT WE DID |
| Packaging Development |
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| CLIENT |
| GlaxoSmithKline |
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| OTHER PROJECTS |
| Day & Night Nurse Packs |
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