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| ANDREWS SALTS |
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| We were briefed to rejuvenate the brand using research findings from existing and potential users. We created an image of swirling water and bubbles synonymous with the Andrews fizz and stirring ritual, which in research communicated effervescent, refreshing dynamic and effective. The pack modernised Andrews, yet retained the target markets brand associations. The brand is now outperforming the market by +1.8%. |
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| WHAT WE DID |
| Packaging Development |
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| CLIENT |
| GlaxoSmithKline |
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| OTHER PROJECTS |
| Andrews Plus |
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